About us

From biohackers, for biohackers

LiveHelfi started in 2014, when biohacking was still something only a few curious people were experimenting with. We’ve been those people from the start - testing, tracking, and tweaking our own routines every day. That’s why we know how hard it can be to find products that truly deserve a place in your stack.

We believe you can do so much to improve how you feel and perform, physically and mentally. As biohackers, we’ve experienced that ourselves. Our mission is to make it easier for you to find the products and knowledge that truly help you create your best self.



Our mission

We make it easier for you to access supplements and functional foods that actually matter for your physical and mental performance. No glossy labels, no empty promises, only products that pass our own test: would we use it ourselves? Our mission is to make world-class products and knowledge easily available across Europe.


What we stand for

  • Helping you choose – We know the biohacking world can feel overwhelming. That is why we guide you with clear information, practical advice, and a curated selection.

  • Expertise – We live the biohacking lifestyle ourselves and bring years of experience to the table. Our team follows new developments closely, so that you always have access to what’s new and proven.

  • Reliability – You can count on us for honesty and consistency. If we would not use a product ourselves, it will not appear in our store. Trust is at the core of everything we do.

  • Up-to-date offerings – Biohacking moves fast, and so do we. We follow the thought leaders and are always looking for innovative products and brands that are making waves internationally - and we’re the first to bring them to Europe.

  • Excellent service – We love helping you get results. Expect fast answers, smooth deliveries, and a team that genuinely enjoys making things easy for you.


How we choose

Before any product makes it onto LiveHelfi, we ask:

  • Is it made with quality ingredients?
  • Does it serve a real purpose?
  • Would we honestly buy this ourselves?

Only when the answer to all three is yes, do we bring it to our community. Before that, we test and experience each product ourselves to be sure it lives up to its promise.


Our founder


LiveHelfi began with the journey of our founder, Eduard de Wilde. In his thirties, Eduard faced challenges that many people will recognise: steady weight gain, low energy, and the long-term effects of stress. In 1999, he was affected by a side effect of the anti-malaria medication Lariam. As a result, he suffered from a severe panic and anxiety disorder. For six years, he tried every medical and complementary treatment he could find, without results. He realised he needed to take his health into his own hands. It was the beginning of his biohacking journey.

That search led him to the Paleo lifestyle and the work of pioneers like Mark Sisson, Robb Wolf, Chris Kresser, Tim Ferriss, and Dave Asprey. Eduard discovered that small, intentional lifestyle changes could make a big difference. He began experimenting with diet, fasting, exercise, and new approaches to recovery long before the word “biohacking” was widely used.

One major inspiration was the Bulletproof Diet. Eduard quickly became a fan, but there was a problem: the supplements and foods he wanted were almost impossible to get in Europe. Shipping was expensive, delivery was slow, and there was little guidance on how to use the products.

That challenge sparked an idea: in 2014, Eduard launched LiveHelfi. Not as a business plan, but as a way to bring these products to Europe for himself and for the growing community of people like him. To deepen that mission, Eduard trained as one of the first Bulletproof Coaches in Europe in 2016. 

Eduard’s passion for raising the bar in health products didn’t stop there. He went on to found NoordCode, a brand dedicated to creating clean, effective supplements and foods sourced and produced in Europe. In 2025 he founded the School of Biohacking, together with Dr Mark Atkinson.

Today, Eduard still is a true biohacker, as well as a speaker and podcast host, sharing his experiences in optimising health and performance.



The team

LiveHelfi is run by a diverse team of passionate biohackers spread across Europe. We’re a mix of young experimenters and seasoned professionals, each with our own way of exploring better health and performance.

You’ll find us testing new products, diving into data, and sharing what works. We’re also present at biohacking events and meetups across Europe: always curious to learn, exchange ideas, and connect with others who share the same drive to grow.

Our promise

We are here to help you focus on what truly matters: becoming your best self. Explore, experiment, and enjoy the biohacking lifestyle, without wasting time on products that don’t deliver. You can do more than your normal. We help you get there.

Company

LiveHelfi
d'n Office
Loopkantstraat 25
5405 AC Uden
The Netherlands
E-mail:service@livehelfi.com
Commercial Register: 90693116
VAT identification number: NL865414622B01